Beyond balloons and coupons, there are many ways new car dealers can build excitement and gain new customers. Using unique marketing ideas can help to drive sales and boost profits. Here are just a few ideas to help your new car dealership attract new customers.
Year-End Model Open House
As each new year's models get ready to hit the floor, your dealership will likely have a year-end clearance event. While the deals on the current model year's vehicles may be great, they may not be enough to attract as many customers as you need. Hosting an open house event gives you a unique way to invite new customers to your space. Consider adding the following to make the event a success:
- Free car washes for each customer's current vehicle
- Car care clinics to demonstrate basic vehicle maintenance and new vehicle features
- Entertainment for kids
- Food served by local restaurants
- Car seat installation demonstrations
Offering these valuable services gives the public a chance to get to know your dealership while giving your sales staff extra time to talk to potential customers about cars they may be interested in purchasing.
Dealership Blog Posts
Blog posts, when written effectively, can help to inform potential customers, entertain your audience and position your dealership as an expert in the industry. Brainstorm with your staff to create a list of blog post ideas that are fun and engaging, such as four reasons a particular vehicle is a great option for soccer moms. Your blog posts can inform while subtly marketing the vehicles you sell to the public.
Many dealerships give branded license plate frames or key chains to customers, but you can take your promotional marketing to a new level with more exciting options. Consider creating a new car buyer welcome kit that includes a tire gauge monitor, USB car charger, roadside emergency kit and a trunk organizing bag. Each of these items should have your dealership name and logo on them. This welcome kit can help build customer loyalty by showing just how much their new car purchase is valued by your business. You may also want to provide smaller giveaway items to anyone who test drives a new car as a thank you gift even if they don't purchase a new vehicle. These giveaways might include an umbrella, travel mug or reusable tote bag.
Using unique marketing ideas can help you build your dealership's relationship with the surrounding community and get customers excited about shopping with you. From hosting special events, providing training and informative articles and offering free giveaways, you can create a three-prong approach to improving sales in your dealership.